Topical. Timely. To the point.
In the run-up to the Super Bowl, we leveraged the power of NFL star running back Christin McCaffrey to position Betterment’s Visa card and all of its benefits (of which there are many) as The Perfect Play.
Starring: Christian McCaffrey, NFL running back.
Everyone has their stories about pandemic-made spots. I scripted this spot to be shot remotely with a small crew, cleared by the NFL and its COVID restrictions. Providing live guidance remotely and getting real-time motion graphics solutions, we made it happen in a 2-hour shoot. It was a first for everyone involved. And it was magic to experience.
5⭐️ for Christian McCaffrey and his team. Truly talented professionals who made it work.